The 10 Top South Africa Influencers 2025
South Africa’s influencer scene keeps flourishing in 2025, displaying a dynamic mix of creativity and involvement over several niches. Particularly among younger consumers drawn in by fashion, beauty, and lifestyle, influencers significantly shape consumer behavior. Influencer marketing is clearly growing as companies use local talents more and more to improve their profile. Notable personalities among them are lifestyle advocates, artists, and beauty experts who inspire as well as entertain their fans. Data-driven insights support this changing ecology, which helps companies to create real alliances and get powerful marketing results.
1. Mihlali Ndamase
With millions of followers across platforms, Mihlali, a leading beauty influencer known for her makeup tutorials and lifestyle content, has become a go-to source for beauty tips and trends. Her interesting personality and experience have led her to partner with big beauty companies, so confirming her position in the business.
Mihlali Ndamase IG Stats
IG Handle: @mihlalii_n
Followers: 2.1M
Following: 1,185
True reach: 2.2M
Engagement rate: 2.7%
2. Tyla Seethal
a young musician whose energetic presentations and catchy tunes enthralls listeners. Her impact goes beyond music into fashion and lifestyle since she shares her path as a young musician negotiating the industry scene.
3. William Last KRM
popular character in the music scene, blending house and hip-hop genres. His funny material and engaging demeanor engage well with younger audiences. William uses his platform not simply to entertain but also to highlight social concerns vital to his following.
William Last KRM IG Stats
IG Handle: @mihlalii_n
Followers: 8M
Following: 75
Engagement rate: 4.5%
4. Boity Thulo
A multifarious performer having created names for herself as a television presenter, actress, and rapper. Boity is a household name since her brand reaches into fashion and cosmetics. Her entrepreneurial endeavors including her own brand of cosmetics are also well-known.
5. Bonang Matheba
A seasoned media personality and businesswoman well-known for her elegant way of living. While supporting women’s emancipation through different projects, Bonang still shapes trends in luxury and fashion.
6. The Kiffness
A musical team known for their own style that blends fun melodies with comedy. Their original approach to social media and music has attracted a devoted following, which makes them well-known personalities in the music business and internet entertainment.
7. Snikiwe Mhlongo
Rising fashion and beauty influencer sharing her style advice and personal experiences with her audience helps many young South Africans to embrace their uniqueness via fashion.
Snikiwe Mhlongo IG Stats
IG Handle: @snimhlongo
Followers: 334K
Following: 493
True reach: 467K
Engagement rate: 9.4%
8. Naledi Mallela
A television personality whose material on issues of beauty and lifestyle captures her own charm. She promotes local businesses and projects while involving her audience with relevant narrative.
Naledi Mallela IG Stats
IG Handle: @naledimofficial
Followers: 142K
Following: 2,649
True reach: 410K
Engagement rate: 9.8%
9. Kay Yarms
Celebrated for her creative makeup application and industry event participation, beauty influencer is Her achievements to the beauty industry also help her to be included on the Forbes Africa 30 Under 30 list.
Kay Yarms IG Stats
IG Handle: @kay.yarms
Followers: 471K
Following: 1,336
True reach: 704K
Engagement rate: 6.8%
10. Mrs Linda “Oyena” M
Having a large following, she offers her audience relevant material that tackles daily difficulties, therefore resonating with them on motherhood, lifestyle, and personal development.
Linda Mtoba IG Stats
IG Handle: @linda_mtoba
Followers: 1.8M
Following: 3,864
True reach: 662K
